Guide Dogs - Boop The Snoot
Delightful donations at Badminton Horse Trials - an interactive contactless experience that turned a playful concept into real-world impact.
Guide Dogs partnered with Donation.Tech to bring their playful concept "Boop The Snoot" to life — an interactive contactless donation experience designed to engage hearts and inspire giving.
As a company specialising in delightful donations, Donation.Tech was asked to develop a bespoke prototype that combined emotion, creativity, and ease of use. The experience launched at the Badminton Horse Trials, drawing attention from a wide, high-footfall audience.
The solution
Built on our DTV Mini platform, the unit delivered a seamless three-stage journey:
Attractor Loop
Inspire Engagement
Donation Plea
Sensor triggered
Thank You
Express Gratitude
1. Awareness
A charming video invites users to "Boop The Snoot" of a lovable guide dog.
2. Engagement
A sensor detects nearby movement, triggering an emotive appeal.
3. Gratitude
A personalised thank-you video plays after a contactless donation.
The DTV is payment reader agnostic, giving charities the freedom to integrate their preferred systems and future-proof the solution for wider CSR or campaign uses.
Results at Badminton
- High engagement from families, pet lovers, and eventgoers
- Strong emotional connection with the Guide Dogs cause
- Real-time insights captured via the Donation.Tech Dashboard, including interaction rates, conversion data, and content performance
Next-gen giving
This project reflects the future of fundraising - next-generation contactless giving that blends interactive storytelling, smart technology, and meaningful donor engagement.
This project is a great example of how we work with charities to help turn their ideas and concepts into a reality. We have unrivalled experience in developing highly engaging contactless donation experiences that embody innovation, creative technology, and client collaboration.