First DTV Mini - SumUp units at RNLI stations and museums
Interactive fundraising to enhance the donor experience across RNLI lifeboat stations and museums — the next stage in a successful partnership.
Donation.Tech is proud to announce the delivery of the first DTV Mini - SumUp interactive fundraising units to RNLI lifeboat stations and museums, marking the next stage in a successful partnership focused on improving the contactless donation experience.
Building on the proven success of the DTV platform, the new DTV Mini - SumUp has been developed to provide a compact, easy-to-deploy fundraising solution that combines immersive storytelling with seamless contactless giving through the popular SumUp payment reader.
A proven three-stage donor journey
Unlike traditional contactless donation points, every DTV Mini - SumUp takes supporters on a carefully designed three-stage donor journey.
Attractor Loop
Inspire Engagement
Donation Plea
Sensor triggered
Thank You
Express Gratitude
1. Attract
An emotive attract video captures the attention of visitors and encourages them to engage.
2. Inspire
As they approach, an integrated proximity sensor automatically plays a compelling appeal video, helping supporters understand the RNLI's lifesaving work and the difference every donation makes.
3. Thank
Once a donation has been completed, a personalised thank-you video acknowledges their generosity, creating a memorable experience that strengthens their connection with the charity.
This interactive approach has already demonstrated its effectiveness, with the DTV platform outperforming traditional contactless donation points by 73%, according to the RNLI.
The Donation.Tech DTV product is outperforming traditional contactless donation points by 73%.
Rollout
The DTV Mini - SumUp offers the RNLI a flexible and affordable fundraising solution that can be deployed across lifeboat stations, museums and visitor locations, helping engage more supporters while delivering a consistent, high-quality donation experience.
We're incredibly proud to be expanding our partnership with the RNLI through the rollout of the new DTV Mini - SumUp. Every donation helps support the charity's lifesaving work, so creating a more engaging and memorable experience for supporters is incredibly important. The DTV platform has already proven it can significantly outperform traditional contactless donation points, and we're excited to see the new DTV Mini - SumUp introduced across even more RNLI locations.
The rollout represents another milestone in Donation.Tech's mission to help charities transform contactless fundraising from a simple payment transaction into an engaging donor experience. By combining intelligent technology, powerful storytelling and frictionless contactless giving, the DTV range enables charities to increase engagement, inspire generosity and maximise fundraising opportunities.